Make in Nepal - Swadeshi Abhiyan is a multi-year campaign based on public-private collaboration to create a national climate that stimulates domestic industrial promotion, enhances competitiveness of local firms and stimulates demand for Nepali goods and services. SWADESHI is an utmost important part of Make in Nepal Abhiyan launched by the Confederation of Nepalese Industries. The Abhiyan aims to boost demand for Nepal manufactured goods and services within and outside Nepal. The core initiative to achieve the goals of the Swadeshi Abhiyan is making Nepali goods and services more attractive to domestic consumers.